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You don’t need to quit drinking, you need a smarter way to reset.


Real tools, real structure

From practical guides to full coaching programmes, everything at ARC is designed to help you take back control.


Designed for your life

Choose what fits: structured support, no judgement, and no “one-size-fits-all” thinking.

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Client testimonials and success stories→

I saw his change, now it’s mine

Marcus, 51, wine importer

“I’ve known Alastair for years in the trade and watched him change his own relationship with alcohol. When he launched ARC, I knew it came from real experience. I finally tackled habits I’d brushed off for too long, and it’s made a huge difference.”

ARC: Sometimes the most credible guide is someone who knows their way around a wine cellar and has learnt how to take a different path.

Tags: trade-insider trust, long-term habits, credible change.

Like launching a new menu

Elena, 42, chef-owner

“I didn’t realise how much wine had crept into the rhythm of service and stress. ARC gave me the tools to break that loop. I’m sharper in the kitchen and more present at home. I didn’t expect that from a coaching programme.”

ARC: Food and drink are about connection, not coping. Change the rhythm and you keep the joy.

Tags: chef life, evening habits, energy boost, better presence.

Saw both sides of the bar

Tom, 48, head sommelier

“I’ve worked fine dining for decades, and always thought being surrounded by wine meant I had to drink like I did. But ARC helped me reset. I’ve kept my edge professionally, but now I enjoy wine on my terms. No more blur between work and wind-down.”

ARC: You don’t have to stop appreciating great wine. Just change the script that says every bottle needs finishing.

Tags: wine trade, boundaries, identity shift.

Finally slept through

Mike, 51, self-employed

“I thought waking at 3am was just part of getting older. Turns out, it was the wine. Now I sleep right through, and I’m sharper in the morning than I’ve been in years.”

ARC: Sleep is one of the first big wins when you cut back. You notice it. Everyone around you does too.

Tags: better sleep, clearer mornings, reduced intake.

Cracked the evening craving

Jess, 36, secondary school teacher

“The hardest part for me was the hour after work, wine o’clock. I swapped it for a hot shower, a proper dinner, and something good to watch. Sounds small, but it changed everything.”

ARC: Evening rituals are powerful. Change the script, and the craving often disappears with it.

Tags: evening cravings, habit replacement, after-work routine.

Reclaimed my weekends

Andy, 40, operations director

“I hadn’t realised how much I was wasting weekends feeling flat or hungover. Now I’ve got the energy to get out early, enjoy time with my kids, and still have a glass of wine if I want to.”

ARC: When alcohol stops dominating your downtime, you get your real life back. And it feels better than expected.

Tags: more energy, parenting, better weekends.

Not perfect, but proud

Daniel, 42, project manager

“I still have the odd night where I go over, but I don’t beat myself up anymore. I’m drinking less, feeling better, and actually enjoying it again.”

ARC: Progress isn’t about perfection, it’s about feeling in control more often than not.

Tags: progress over perfection, renewed enjoyment, balanced habits.

New tricks

Shauna, 81, retired teacher

“I was sceptical at first, but once I read it through, I realised my drinking patterns weren’t just about willpower. I could actually do something about them, and I have.”

ARC: Understanding the why can change everything. Action flows when you know the patterns.

Tags: mindset shift, effective tools, lasting change.

Transformational

Nicola, 56, entrepreneur

“I’ve been looking for something like this for years. It fits into my fast-paced lifestyle, and the changes were quick. I’m sleeping better, my social life’s better, and I’ve already taken two minutes off my 5k.”

ARC: Empowering, transformational, and real results at your own pace.

Tags: energy boost, better sleep, lifestyle shift.

No more awkward social nights

Rachel, 57, HR consultant

“I brought a sparkling tea to a Prosecco night with the girls, and no one cared. It felt weirdly empowering.”

ARC: Planning ahead gives you confidence. Most of the pressure we feel is internal. Once you own it, others follow your lead.

Tags: social confidence, alcohol alternatives, empowerment.

Better sleep, better skin, better me

Priya, 35, marketing manager

“I didn’t realise how much alcohol affected my body until I gave it a break. The change was fast and obvious.”

ARC: Your body often responds faster than you expect. It’s encouraging when those changes show on the outside too.

Tags: better sleep, visible results, physical reset.

Pause that changed everything

Tom, 38, architect

“The 15-minute delay broke the autopilot. I didn’t always skip the drink, but I always felt more in control.”

ARC: The pause is a pattern disruptor. Even a small amount of space changes the whole outcome.

Tags: intentional drinking, breaking habit loops, simple strategies.

Finally back in control

David, 66, retired teacher

“It’s not perfect, but I don’t feel stuck anymore. I’m choosing what works for me, not running on habit.”

ARC: Control doesn’t mean perfection. It means having the freedom to pause, think, and choose again.

Tags: regained confidence, mindset shift, sustainable control.

Saved over £200 a month

Louise, 53, health care professional

“From a bottle a night to 1.5 a week, and it wasn’t even hard. I feel better, and I’m saving a fortune.”

ARC: When you change the habit, the benefits ripple out. Health, money, clarity. It’s all connected.

Tags: reduced intake, financial savings, improved wellbeing.

Life-changing clarity

Mark, 45, solicitor

“I thought I was functioning fine, but now I’ve got focus, energy, and calm, and I didn’t know that was missing. I still enjoy a drink, but on my terms, not on autopilot.”

ARC: Sometimes you don’t realise what’s dragging you down until it lifts.

Tags: better focus, calmer mood, mental clarity.


What results can you expect from our courses?


*outcomes may vary between clients



✅ Better sleep
✅ Sharper focus and mental clarity
✅ More energy and motivation
✅ Improved relationships
✅ Guilt-free mornings
✅ Increased productivity
✅ Serious financial savings

✅ Fewer empty calories, from both alcohol and the poor decisions that follow

Essentials Plan
Quick reset (7–10 days) to break the cycle and feel back in charge.


Moderation Mastery
Deeper transformation (2–4+ weeks), tailored to your lifestyle, goals, and long-term change.

CREATED BY SOMEONE WHO’S BEEN THERE – AND COACHED OTHERS THROUGH IT

Free Mini-Guide

A TASTE OF WHAT ARC IS ALL ABOUT

No scare tactics. No guilt. Just a practical introduction to how we help people rethink their drinking habits, without pressure to quit.

This short guide gives you a flavour of the tools, mindset, and support ARC offers. It’s a simple first step if you’re curious but not quite ready to commit.

Already helping hundreds get started since April 2025.

Download the Free Guide


Frequently
Asked Questions


Do I have to quit drinking completely?

Not at all. This programme is designed for people who want to cut back, reset, or find a healthier rhythm, without going fully sober.


What if I work in wine or hospitality?

You’re in the right place. ARC was built by someone who’s lived it, we understand the social pressure, daily exposure, and professional expectations.


Is this just another “willpower” approach?

No. We use neuroscience-backed strategies and habit tools to help you change how alcohol fits into your life – sustainably.


What if I’m not ready to commit yet?

That’s okay. Start with our free guide or explore the blog. You don’t need to make big decisions to start making small changes.

Still have questions?

Drop us a message via the Contact page or explore more in our Mini-Guide

Our Courses & Coaching

Essentials Plan

A clear starting point if you’re looking to cut back, with a solid introduction to the key concepts behind ARC.

▸ Self-paced with structure

▸ Practical tools for real life

▸ Gain clarity and control

Moderation Mastery

This is for people ready to reset deep-rooted patterns with science, strategy, and structure.
3 x content of Essentials & in-depth profiling.

▸ Personalised feedback and diagnostics

▸ Habit change & dopamine reset

▸ Based on multi-disciplinary science

1:1 Coaching

If you want direct support, tailored to your life and how you drink. Conducted via Zoom / Teams.

▸ Confidential, expert-led sessions

▸ Flexible to your pace and goals

▸ No judgement. Just real-world results

Explore our courses and coaching

RECENT BLOGS

Built for real life

This isn’t about perfection. It’s about making better choices, more often. Even when life is busy, social, or stressful.

Science-backed, not buzzwords

Our tools and techniques draw from neuroscience, behaviour change, and years of wine industry experience.

Mindful drinking, your way

No rigid rules. No pressure to quit. Just a flexible approach that helps you take back control, one step at a time.

Tools you’ll actually use

From practical reset rituals to smarter wine habits and simple dopamine-friendly swaps, we help you rethink your routines without missing out.


Who we are & what we do

Straight talk. Real support. No fairy dust.


“I’ve walked the walk, drunk the barrel, been surrounded by bottles every day, and found a solution to moderation. There’s very little you could say that would shock me.“
Alastair, Founder, Alcohol Reset Coach


Here’s what you can expect:

▸ No guilt trips, lectures, or green juice sermons.

▸ Straight-talking advice and practical strategies to help you drink less, feel better, and drink alcohol on your terms rather than on autopilot.

▸ Support without pressure – you don’t have to quit completely to reset your habits.

▸ Real outcomes, not fairy tales – no meditating over a bowl of lentils (unless you really want to).

If you’re dealing with serious addiction, please seek specialist medical help. Some of what you find here might still help alongside that, but Alcohol Reset Coach isn’t a substitute for clinical care.

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Wine Trade Experience

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