Courses and coaching for people who want to cut back, not cut out
If you’re looking for a reset to total abstinence, ARC isn’t for you.
If your goal is to cut back and build a healthier relationship with alcohol, where you’re in control and not the drink, you’re in the right place.
ARC is built on over 30 years in the wine world. No judgement. No hidden agenda.
We offer two levels of courses depending on how deep you want to go, plus 1:1 coaching for fully personalised support.
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Neuroscience
Rewire from the root
Understand how your brain’s reward system works and why willpower alone isn’t the answer. ARC uses the latest research in habit change and dopamine regulation to help you regain balance and feel good doing it.
02
cBT coaching
Practical tools that stick
ARC uses proven Cognitive Behaviour Therapy techniques to help you break old habits and build new ones. These methods support real-world progress, not perfection, and help you make lasting changes on your terms.
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wellness & routine design
Real life, real support
We look at your whole lifestyle — sleep, stress, social habits and more. ARC helps you reshape your rhythms so they support your goals, not sabotage them. It’s about creating a routine that fits your life, not forcing your life to fit a programme.
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INDUSTRY INSIGHT
Built by someone who gets tt
This isn’t theory from a textbook. ARC is grounded in 30 years of wine trade experience, knowing what it’s like to face temptation every day and still find joy and freedom through mindful drinking.
Why most people have struggled in the past, and what works instead
Most people who try to cut back on their drinking without guidance slip back within months.
But with the right structure and tools, lasting change becomes achievable.
No pressure. No guilt. No need to give up everything.
What the research says
+ Up to 90% relapse within 3 months without support (JAMA, NIAAA)
+ Coaching-based programmes double success rates (BJHP)
+ Willpower alone rarely works. Habit change and dopamine regulation matter (APA)
Why most attempts don’t stick
– No clear plan or feedback
– All-or-nothing mindset
– Triggers and routines left untouched
OUR MOST POPULAR COURSE
Essentials Plan
Structured support to help you take back control without cutting everything out.
What you’ll learn
▸ Why habits form around alcohol and how to break the loop
▸ How to manage stress, social pressure, and cravings
▸ Tools for reshaping your routines and building lasting change
▸ How to build control without guilt or rigid rules.
What’s included
▸ Delivered via Thinkific in a clear, text-based format across three phases
▸ End-of-phase quizzes with feedback, visible progress tracking
▸ Optional downloads: tracker with auto-generated graph, journal prompts, cheat sheets
▸ Lifetime access on desktop and mobile
Who’s it for?
▸ You still enjoy drinking but want to make changes that last
▸ You’ve tried cutting back before, but old patterns crept back
▸ You want structure and insight from someone who understands your world
▸ You’re ready for something practical, personal, and pressure-free
OUR flagship programme
Moderation Mastery
ARC’s most in-depth programme for long-term change
Moderation Mastery is for people who want more than a reset.
Shift your mindset, understand what drives your drinking,
and build meaningful change that lasts.
What you’ll learn
▸ How to identify and interrupt deeply embedded drinking patterns
▸ Tools for managing impulsivity, social pressure, and emotional triggers
▸ How to create sustainable routines that support long-term balance
▸ Techniques for rebuilding identity and self-trust around drinking
▸ Why setbacks happen and how to recover without losing momentum
▸ What it takes to stay in control without relying on willpower
What’s included
▸ Delivered on Thinkific in a clean, text-based format with four progressive phases
▸ In-depth onboarding questionnaire with 80+ mindset, habit, and behavioural questions leading to a personalised strategy overview
▸ Advanced tracking tools, reflection prompts, and recommended reading
▸ Quizzes and feedback at the end of each phase
▸ Downloadable tracker (including Excel version with auto-generated progress graph)
▸ Personalised onboarding analysis to guide your learning journey
▸ Lifetime access via desktop or mobile
Who’s it for?
▸ You’ve made progress before, but want something deeper and more tailored
▸ You want to understand the psychology behind your drinking, not just cut back
▸ You’re looking for structure that supports change, but still fits real life
▸ You’re ready to invest more time and thought into long-term success
FOR ULTIMATE RESULTS
1:1 Coaching
Personalised support and accountability.
✔ Real conversations, not cookie-cutter advice
✔ Weekly or ad-hoc sessions tailored to your lifestyle
✔ Expert insight from someone who gets the pressures
✔ Tools adapted to your triggers and goals
✔ Honest feedback, flexible structure, real momentum
✔ Certified in Behavioural Science and Sobriety Life Coaching
SEE IF IT FEELS RIGHT FOR YOU
How are our programmes delivered?
All ARC programmes run on Thinkific , a trusted platform used by over 50,000 course creators worldwide who want to keep things structured, simple, and easy to use.
Whether you’re working through lessons at home or dipping in between meetings or on your commute, Thinkific keeps everything in one place. No clunky logins, no confusion.
You’ll also find extra resources on this site and our social channels to support your progress and connect with others on the same path.
How the Thinkific platform works
▸Structured lessons organised by phase for steady progress
▸Downloadable PDFs, trackers, and strategy sheets
▸Quizzes and surveys to help you apply what you learn
▸Optional reading lists to explore key topics if you want to go further
▸Seamless progress tracking on desktop or mobile
choose your plan
Your course programme options
Essentials Plan
A great way to get started, with neuroscience-backed tools and practical strategies to begin your reset on your terms.
£99
Launch offer save £50 with code essentials50
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10-step self-guided reset you can complete at your own pace
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Backed by neuroscience, psychology & behaviour change research
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Designed for motivated independents who want structure without pressure
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Delivered via Thinkific for a smooth, flexible experience
Moderation Mastery Programme
Our most comprehensive programme with structured support from day one, grounded in science and built for real life.
£599
Beta only. Full launch 28.04.2025
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Personalised roadmap based on a multi-disciplinary assessment
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Backed by CBT, habit science & behaviour change strategies
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Lifetime access to in-depth modules and bonus resources
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Delivered via Thinkific for secure and easy access
1:1 Coaching
(45-minute sessions)
Tailored insight and accountability from someone who understands the pressures.
£125
£95 existing clients / £450 block of 6
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Honest reflection, structured support, and guidance
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Flexible scheduling to fit real life
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Strategy-led sessions focused on areas where you are stuck
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Delivered via Thinkific with Zoom for clarity and convenience
