About Alcohol Reset Coach
Real-world experience.
Science-backed tools.
Personalised support.
Alcohol Reset Coach exists to help you take back control – calmly, practically, and without judgment.
If you’re here, chances are you’re already questioning the role alcohol plays in your life. You’re not alone, and you’re not broken.
ARC offers real-world support for people who want to drink less and live more, without being pushed into a one-size-fits-all solution
I’m Alastair, and after thirty years in the wine trade, I have lived firsthand how easy it is for alcohol to shift from pleasure into pressure.
Working at the crossroads of enjoyment, habit, and social expectation gave me unique insight into the challenges people face every day, especially when they still want to appreciate a good drink without letting it run the show.
I created ARC to offer the kind of support I wish more people had access to:
- No guilt.
- No lectures.
- No fairy dust.
Our mission
To give people the tools, support, and real-world insight they need to reset their relationship with alcohol – in a way that fits their life, not someone else’s ideal.
We cut through the noise. No guilt, no gimmicks, no shame. Just evidence-based strategies shaped by science and real experience, helping you drink less, feel better, and live more.
At Alcohol Reset Coach, it’s not about getting it right 100% of the time. It’s about building momentum, improving consistency, and finding what works for you, whether that’s cutting back, taking a break, or designing a lasting change you actually enjoy.
We’re also building something bigger: an ecosystem of support, with practical reviews, rituals, and low/no recommendations, because living well and finding pleasure doesn’t have to come with a hangover.
And yes, we’re the world’s only certified Sobriety Coach who, when the moment is right, will recommend a great bottle of Châteauneuf du Pape that he blended himself. Because breaking the mould isn’t just the method – it’s the mindset.
Why it works
At Alcohol Reset Coach, we blend cutting-edge behavioural science with personalised coaching frameworks. Every course and strategy is grounded in:
- Science meets real life: We use behavioural science, coaching techniques, and real-world experience, not just theory.
- Built for real people: Strategies that work in the messy reality of daily life, not perfect lab conditions.
- Personalised: You decide what success looks like – cutting back, taking a break, or finding a new balance.
- Practical tools: Support you can actually use – not buzzwords or vague advice.
This isn’t theory pulled from a textbook or a “create your course at lunchtime with ai” scheme – it’s field-tested insight from someone who’s been there.
