About Alcohol Reset Coach
Real-world experience.
Science-backed tools.
Personalised support.
Alcohol Reset Coach exists to help you reset your relationship with alcohol calmly, practically, and without judgment.
If you’re here, chances are you’ve already started questioning the role alcohol plays in your life. The problem isn’t you. It’s the advice you’ve been given, well-meaning as it might have been. You just need something that actually works.
I’m Alastair. After 30 years in the wine trade, I’ve seen how easily alcohol can shift from pleasure into pressure. I didn’t work out my own reset straight away. Like many people, I let things drift too long. A mix of major life events and undiagnosed ADHD didn’t exactly help.
I was lucky to be surrounded by people in the wine trade who lived and breathed moderation. Their advice was solid, but it only clicked once I pulled everything together and studied the science behind it. I needed a system that was as flexible as I am complicated.
Establishing ARC, I was able to draw on a blend of rich experience from my industry and my own journey, the science and consulting with experts from world-leading institutions. I’ve since qualified in behavioural science, ADHD and sobriety coaching.
ARC is powered by ARC NAV™. Short for Notice, Adjust, Verify. It’s a flexible system that acts like an internal GPS, working in tune with how your brain actually works. It helps you navigate without your autopilot taking over. No streaks. No willpower traps.
Our mission
To give people the tools, structure, and science-backed strategies to reset their relationship with alcohol in a way that fits their life, not someone else’s ideal.
No guilt. No gimmicks. No shame. Just practical strategies grounded in science and lived experience to help you drink less and live more.
At Alcohol Reset Coach, it’s not about getting it right all the time. It’s about building momentum, improving consistency, and finding what works for you, whether that’s cutting back, taking a break, or designing a lasting change you actually enjoy.
We’re also building something bigger, a support system built around real-life tools, sensory rituals, and low or no-alcohol recommendations, because living well and finding pleasure doesn’t have to come with a hangover.
And yes, we’re the only certified Sobriety Coach in the world who, when the moment is right, might recommend a great bottle of Châteauneuf du Pape that they blended personally.
Why it works
ARC blends behavioural science with lived experience. Every course is built around real-world strategies that work in practice, not just in theory.
- Science that fits real life: Practical tools backed by behavioural science, designed to support real change in everyday situations.
- Made for how your brain actually works: Especially if you’ve struggled with habits, impulsivity, or all-or-nothing thinking.
- Personalised: You define what success looks like, whether that’s cutting back, taking a break, or drinking on your terms.
- Practical tools: Clear strategies you can actually use, not just talk about.
This isn’t textbook theory or an AI course cobbled together over lunch. It’s been lived, tested, and taught by someone who’s done it.
